Pure London - 2020

On February 9-11, 2020, the participants of the Cluster presented their brands at the world's largest exhibition of designer clothes #Pure London.

Pure London is a great fashion festival that takes place twice a year in the capital of the United Kingdom. Within this event more than 1,000 brands representing women's, men's, children's clothing, shoes and accessories from around the world meet on one site.

This global event brings together fashion industry representers, sets new trends and showcases lots of creative ideas. The "Cluster Initiatives support in the Textile Industry" program, funded by the EU initiative # EU4Business and supported by the EBRD, provided designers with the opportunity to establish new business contacts and find new ways of cooperation with international partners. Project partner: Business People Club Ukraine.

4 design brands took part in Pure London: Gusseva KIDS, Will Be, JEISONI, Chereshnivska. As part of the exhibition, they received marketing support and assistance in organizing B2B meetings, as well as visited the exhibitions Pure Origin and Scoop.

The main question of the buyers was "And where is the production located?" And we proudly answered – it was producted in Ukraine !!

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